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China Revealing Potentials to Be One of the Biggest Smart Toilet MarketsBy ZingyHomes Editorial Team
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Though smart toilets were first introduced to China in the 90s, not until 2015 did smart toilets really made a big hit. But the annual domestic sales of smart toilets surged to 4.39 billion RMB in 2015, up by 78.5% compared with 2014.
Low Penetration Indicating Huge Market Potentials
However, the penetration rate of smart toilets in China is still less than 1%. According to a survey on China’s smart toilet industry conducted by China Household Electrical Appliance Association (CHEAA) in 2016, so far there are about 3 - 4 million smart toilets installed in China, mainly in places like 5-star hotels. Therefore, opportunities for enterprises to tap into China’s market are innumerable. For example, according to the statistics of National Health and Family Planning Commission of PRC, there are over 430 million families in China on average consisting of 3.02 family members. If China’s penetration rate of smart toilets can gradually rise to 20% (76% in Japan and 50% in Korea), the scale of China’s smart toilet market can easily exceed 200 billion RMB.
Leading Enterprises Hastening to Enter Smart Toilet Market
Moreover, smart toilets have already arrested the attention of the Chinese government. In the last two years, the government has tighten their supervision on the quality of smart toilets to further regulate market order, which has encouraged China’s leading enterprises of household appliance, such as Haier, Midea, Gree, etc, to enter this new territory. Due to the lack of experience in this field, some companies resort to cooperation with oversea enterprises in order to overcome technology barriers. For example, last November, Konka, one of China’s renowned and large-scale household appliance enterprises with annual sales of over 13 billion RMB, has reached an agreement of strategic cooperation with Coway from Korea to develop smart toilets.
It has even been predicted by Mr. Jiang Fengru, Director-General of CHEAA that convenient, sanitary and comfortable, smart toilets will become a major market trend in the future. If you also feel positive about China’s smart toilet market, please don’t hesitate to forge ahead. And 2017 Guangzhou Int’l Sanitary Ware Fair (GSW 2017) will be the best platform for you to make your first attempt!
2017 Guangzhou Int’l Sanitary Ware Fair (GSW 2017)
Date : May 12th-14th, 2017
Venue : Poly World Trade Center, Guangzhou City, China
Contact Person : Mr. Jacob Kong
Tel : +86-20-22074185
Mob : +86-13416279371
Fax : +86-20-82579220
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