Kshitij Talwar - Alex Daisy

Product Barons Dated:  April 10, 2015
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Kshitij Talwar

Kshitij and Nitin Talwar, with their experience in Luxury Interiors have recently set up the brand Alex Daisy with an aim to create magic in the sector of kids furniture, furnishings, room décor and accessories for babies, toddlers, teen and older kids.

These young entrepreneurs are the pioneer in the branded children furniture segment in India, redefining the whole concept of a children's room in a house. They are the first amongst the few who have introduced and brought in a comprehensive range of children furniture, furnishing and accessories with International Standard designed by renowned product designers from Austria and Italy.

The duo have introduced “Alex Daisy”, an exclusive brand, that provides beautiful, stylish and innovative design spaces with multiple functional options, storage and also meets the European safety standards. We spoke to Kshitij to know more about the man and his plans for Alex Daisy.

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What inspires you?
The demand for children's furniture and children's bedroom decoration has witnessed a prolific boom in the country. Rapid increase in spending capacity of the consumers, their evolving lifestyle trends and their awareness of importance of furniture to their child's development, has stimulated promising prospects for children's furniture in the market. Seeing the growing potential and demand in this sector, Tiffany Designs launched 'Alex Daisy', one of India’s leading furniture brands specializing in stylish, premium quality kids furniture, furnishings and accessories.

Tell us about the brand Alex Daisy? 
Alex Daisy is an international brand for premium grade Children furniture.    As  of   now there is no single brand in India which relates itself to Children Furniture segment.  'Alex Daisy' offers a comprehensive collection of theme based, child-friendly furniture styles for every age group. Whether one is looking for individual furniture pieces to add to an already existing room, or complete room concepts for a whole new look, Alex Daisy collections are not only beautiful, but also functional and affordable.

All furniture at 'Alex Daisy' is designed keeping child's safety in mind. Manufactured with the highest quality materials, each furniture item meets the American and European safety standards for children's furniture. Designed by internationally renowned product designers from Austria and Italy, all products are made from 100% lead-free non-toxic materials with rounded corners and smooth edges. They are spill resistant, scratch resistant, termite resistant, durable and long lasting.

‘Alex Daisy’ showcases an exclusive array of more than fifteen collections of furniture designs, with different themes. Each theme further comes in various colour options to choose from. The collection features a comprehensive range from cribs and cradles for the toddlers to beds, bunk beds, wardrobes, desks, computer tables, bookcases, storage units, adjustable height desks, ergonomic chairs, etc. for the growing children. Also available is an impressive range of kids' furnishings and accessories to match the decor

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When did you start? How did you decide on the product and market range that you  wanted to focus on?
The demand for children's furniture and children's bedroom decoration has witnessed a prolific boom in the country. Rapid increase in spending capacity of the consumers, their evolving lifestyle trends and their awareness of importance of furniture to their child's development, has stimulated promising prospects for children's furniture in the market. Seeing the growing potential and demand in this sector, Tiffany Designs launched 'Alex Daisy', one of India’s leading furniture brands specializing in stylish, premium quality kids furniture, furnishings and accessories.

Suddenly, the Indian market is booming with products for kids. Do you think there is enough room for several players?
Yes. In respect for children room furniture options available in the market are cheap quality Chinese furniture and there is big vacuum for premium quality Children furniture Now the educated parents look for brand on whose quality they may rely upon for their children use. The products of Alex Daisy are unique

What is your USP?
a) Durability.
b) Scratch and Water resistant finish.
c) Lead free content and No Toxic material used in manufacturing.
d) Unique designs which a child can associate with till adulthood.
e) One year onsite warranty. Life time warranty for hardware parts.
f) Theme based designs.
g) Enormous range.

What is the vision for the brand?
To see Alex Daisy as the most preferred brand which all the children and parents in India consider as first priority while furnishing their house.

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