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Rajat Singhi- Address HomeBy Nikita Lall
Product Barons Tweet 1 Comment(s)
We had a chance to interview Rajat Singhi of Address Home, the new address in town that's making all heads in the city turn and found out how this enthusiastic entrepreneur is setting a new trend by bringing in contemporary luxury from the West to his homeland at a price that brings smile on the lips of the average shopper.
Address Home, a chain of lifestyle retail stores has emerged as a one stop destination for everything you may need for your home - lifestyle accessories, home linen, lighting accessories, décor objects, gifts and more. The store is all about embellishing the home after the furniture is done.
When did you start?
The retail store was officially launched in Feb 2008. It has been six years since then and we have 8 stores by now. By this year, we are looking forward to have 16 stores.
What is your vision?
Everybody in India has become very house proud and when it comes to modern luxury from the West; it costs no less than a fortune. In the nutshell, the idea was to introduce the concept of contemporary luxury to India at affordable rates. Again, home décor involves decision that both husband and wife plan together and hence we thought it should be something approachable.
Tell us how it happened. How did you decide on the product range?
We manufactured linens for some of the best brands in the world and when I moved back to India, back in 2007, I couldn’t find a store/place where a person would buy a complete story together - a whole package for home. We wanted a store where somebody comes in, they kind of tell us what products they want to buy and we coordinate everything here in our store. We customize products for homes, hotel projects, store and interiors and even restaurants.
What makes your range different?
How perfectly it is curated together! Everything is a collection. At AddressHome, we believe that every home tells a story and every product plays its own part. Customers come in and describe in detail the sort of accessory package they are looking for and we customize it for them. The state-of-the-art design is not derived from anywhere.
Accessories- Cushions, Vases and Table Accents
The brand creates its own signature lines
Where did you get the inspiration from?
Traveling around the world, to Milan, Paris and South East Asia. I have even found inspirations from weirdest of places on this planet. And this is what makes us unique.
Photo Credits: Riku Sharma
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