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Yuvraj Singh Ahuja- SERENOBy Nikita Lall
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Peace and serenity amidst nature is what mankind has felt one with and craved for, since ages. The quest for this peace continues in modern times, even more ardently, as we seek tranquility and harmony after a long day of struggling with the vagaries of modern day life. Yuvraj Singh Ahuja always dreamt of designing products that would change the ambience of a place dramatically. His ardent passion to do something close to his heart gave birth to Sereno.
Yuvraj is quite enthusiastic about his brand that has already seen success since its inception three years ago. With an impeccable line of illuminated planters and seating, Sereno has really made a statement and has been successful in offering ways to experience the calming effect of nature and light indoors.
Where did the whole idea come from?
I joined my father’s business, which is in polymer products in 1998 and being an architect by profession and keen about design, I got inspired by these products from Italy and Spain and ended up establishing a new line of indoor and outdoor products here at India.
The firm was established in Delhi and got a fantastic regional response. This encouraged us to take up some projects in Goa and hotels and restaurants in Chennai.
Describe your product line for us.
SERENO’S product line consists of lit up products for everyday living. I was keen on designing products that would enhance the living environments. These planters and seatings can bewitch your lawns, terrace gardens, living room and bedrooms. The soft lighting puts you in serene mood. P.S. The name SERENO comes from Italian word sereno which means serene and calm.
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