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LEAD

Hong Kong, Hong Kong

Shine Fashion Store, Commercial-Shopping arcades

Shine is one of Hong Kong’s most renowned high-end multibrand fashion stores, known for bringing pioneering foreign brands to Hong Kong clientele. Located in Causeway Bay’s Fashion Walk, the Shine Corner Store optimises its relation to the street through an open façade, visually doubling the space with a fully mirrored back wall. In the main room, pieces from various designers are presented in a flexible open shelving system that is installed against a monochromatic background.

The most distinct feature of the store is its ceiling. Over 900 shimmering white cords are woven into undulating overlapping planes that create Moiré patterns against the dark ceiling backdrop. The design questions and explores the dematerialisation of surfaces through the weaving of thread – an element commonly found in contemporary textile patterns and fabrics. It alludes to principles of Op Art by directly referring to graphical experimentation in the grisaille paintings of artists like Victor Vasarely. The ceiling plays on the shopper’s perception as walking underneath it suggest the illusion of movement. Swelling and warping patterns emerge in the ceiling and appear to be flashing and vibrating as one wanders through the shop.

Photography: Dennis Lo Designs

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