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MuseLAB

MUMBAI, Maharashtra, India-400025

X-Stitch, Commercial-Shopping Malls

We were recently asked to create a fresh looking rida (bohra dress) boutique, amidst the clutter of Bhendi Bazaar. In order to transform the former space into a more creative boutique, we had to remove all unnecessary elements of the interior, expose its wooden ceiling, walls, beams and columns.

Zahra’s Exclusives as the boutique is called consists of two levels, one above the other, connected by a wood clad staircase. The lower space is the main space that is separated into three zones; the first space is the entry and waiting area that has a limited display section, the adjacent space has two consulting cabins that are mirrored where simultaneously two clients get to meet the mother-daughter design duo to discuss specifications and choose their fabrics and lastly towards the back of the space is the workshop where these ridahs are created on paper. On the above level is where production takes place.

The structure of the building is old and the walls fragile, we reinforced the ceiling beams and wrapped the lower level walls with perforated cement sheets and cross-stitched patterns to create wall art. Echoing this nod to traditional details, the inclusion of the cross-stitched pattern combined with the cement sheet panels lends weight of craftsmanship to a design that is looking determinedly forward. One that is Japanese in style and pays homage to the oldest form of embroidery.

The smoothest juxtaposition of technique and style occurs in the display unit. With its scaled veneer detail; layered upon a contemporary box framework, the theme of handmade, good-quality production is reiterated in every detail of the space. The approach and the unique space - sets it apart from the surrounding competition at Bhendi Bazaar.

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Store Front View

Store Front View

ZingyEdit: Mystifying blue hue of the facade, coupled along with glass makes up for a contemporary concept. Also this exciting facade, entices the passer by to look beneath once to check out once, a necessity for the boutique.

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display unit detail

display unit detail

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display area and workshop beyond

display area and workshop beyond

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Waiting Area

Waiting Area

ZingyEdit: An interesting, cozy waiting area with a huge display of stitch pattern to make the waiting area, innovative and exciting. As a place intended for public interest, it is an essential condition that the place should be appealing to catch the attention of end users.

This picture relates to/has: Retail Shop, Waiting Room, Wall Decor

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mirrored consulting cabins

mirrored consulting cabins

ZingyEdit: Representing the theme of boutique, a stitch pattern has been done across the walls, as an innovative art decor to cover the walls at one end, while the rest of the cabin is framed by glass to add a notion of permeability making it a functional as well as practical material.

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table detail

table detail

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shutter detail

shutter detail

ZingyEdit: A true architect is one who not only manages over the larger details, but also works upon the intricacies of his design. The unique design of the shutter, designed proves the above mentioned statement. The sharp crisp detailing within wood, with the linear groves at symmetrical gaps, are a minor detail, but caught by a designer's vision.

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display unit

display unit

ZingyEdit: An elegant display unit, representing sophistication through its sleek, simple design and subtle color palette. The entire setup has been crafted with a keen eye, using a subtle color palette, not only to showcase simplicity but also so that the objects to be displayed manage to catch the user's attention.

This picture relates to/has: Retail Shop, Hanging Clothes Rack

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