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SHROFFLEoN

MUMBAI, Maharashtra, India-400020

Good Earth, Retail-Others

SHROFFLEoN was invited by Elle Decor to design a decor inspiration installation for the unveiling of Nilayas new special collection of wallpapers. The brief for the installation was to showcase their new range in different spatial settings and explore innovative of application. For the event, the Good Earth store at Raghuvanshi Mills in Mumbai, was transformed by three installations, by SHROFFLEoN, Neterwala & Aibara and Note-D The thought behind the SHROFFLEoN installation initiated though a study of the creation of spatial depth within a living room setting utilizing multiple planes of a family of colors.

Looking to Beppe Brancarto and Art Deco geometries for inspiration, the installation amalgamates wallpapers and paints in relations that introduced a novel way of application creating a fresh look. The selected mood board comprised of muted contemporary hues of moss and army green, along with millennial pink which stand in stark contrast, yet highlighting the textures of the three different wallpapers, each of which has different patterns and colors.

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