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SQUARE

Kolkata, West Bengal, India-700032 |Practicing since: Sept. 12, 2008

The Pink Platter: Fro-Yo bar, Hospitality-Restaurant & Cafe

When its pink, one is never enough Forever Yogurt comes as a very vibrant and young brand dedicated towards providing low-fat healthy food as a part of the upcoming health conscious Gen-Y . It has mass appeal because it pleases all consumers in a number of different ways, with its plethora of toppings and flavor options. In a typical self serve froyo bar, consumers also have the freedom to make their desserts as healthy or decadent as they want. It is this sense of freedom, with the ability to create exactly the dessert they want, that really brings the customers back time and time again.

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Client
Polo Foods QSR
Area (in sq.ft)
400
The Store inside...

The Store inside...

the look of the store , by its color palette , furniture , use of materials ,graphics and movement pattern within the store looks to create a distinct visual environment..

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The Storefront

The Storefront

The brand colour is a very bright pink. Pink being an attention seeking colour, the design looked to maximize the attention value by perking up the pink along the store façade so that it pops out amidst the surrounding built environment.

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The Store at night

The Store at night

The store was made to stand out in the evening by use of illumination

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The FROYO wall

The FROYO wall

Keeping in mind the limited tenure of rented properties the store was designed keeping in mind at maximizing the salvage value of the materials, so that majority of them can be re used in future after dismantling.

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The Topping Bar Counter...

The Topping Bar Counter...

In a typical self serve froyo bar, consumers also have the freedom to make their desserts as healthy or decadent as they want.

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